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1. The counterfeit clothing
Counterfeit clothing, counterfeit shoes in China is very popular, not only international brands, domestic first-tier and second-tier brands counterfeiting. In recent years, both in Beijing, or the country of the size of the city, a constant increase in the number of garment trade shops, and even some trade shop open to large retail chains. You may not imitation visited several trade shops will find everything there is today's big international brands, such as LEE, BOSS, ELAND, POLO, Valentino, MNG, Armani and so on. The average consumer which is the foreign trade clothing, which is not a foreign trade clothing is difficult to define, which makes the foreign trade clothing market was mixed, real to the enemy. However, these trade shop has been attracting a large number of consumers, which will inevitably be deceived.
Of course, as a brand clothing footwear operators, we have sufficient awareness of brand protection, to take all measures to protect brand image, enhance brand value, security has become an essential way.
2 Typical case law
Fine clothes fine shop business is booming, up to the monthly turnover in millions of dollars, but they pay the price for the weak awareness of intellectual property rights ultimately of the the Chu Moufu women Taobao opened. Recently, Luwan District Court sentenced the defendant Chu a XiaoMou-three years in prison and three years in prison suspended for three years, and fined 400,000 yuan.
The Chu XiaoMou a young couple. In 2006 they opened a shop called "fine clothes refinement. Shop linked to the sale of most of the clothes the Chu wholesale from, including clothing clothing production in mainland China, also including some fake Lacoste, Columbia and other world-renowned registered trademarks of clothing, apparel and footwear. Audited, from 2006 to last year, "fine clothes refinement Web store sales amounted to 589 million yuan. In March last year, the Municipal Public Security Bureau and the Municipal Technical Quality Supervision Bureau seized fake brand-name clothing, apparel, shoes and hats in the defendant Chu lease of warehouse 16671, worth 59 million yuan.
Seized a large number of counterfeit designer clothing, including by U.S. special "Yalanshi", "Xin Li Lai", "radiant", "Jinwangzi", "Sheen", "Colombia", "Ozark", "back to back" , "Nike", "Adidas" brand.
Online shopping has been firmly established, but the fake and shoddy with the convenience of network flows to every corner of the country.
The Youku video: fake brand clothing
Clothing security, footwear anti-counterfeiting Applications
Its main means of security in the ordinary course of clothing, footwear and other consumer goods, digital security, digital security features (a standard code is not repeated query) Identity of each product, so that consumers more confidence to use . Of course, also be combined with the different characteristics of different security methods.
(1) scratch-type digital security labels
Such tags are generally attached to the product tag or certificate, details of specific performance can be found in the scratch-digital security labels
2) uncover the type of digital security labels
Opened digital anti-counterfeiting label paper and laser surface of the membrane, and its function is different in appearance.
3) the covert of the laser-opened anti-counterfeiting labels
Laser surface occult-type uncover anti-counterfeiting labels, is also a digital security, I developed a new anti-counterfeiting labels, its special technology, general factory can not imitate. The surface of the label for the special treatment of the laser light, the inner layer invisible content, only the matching decoder chip produced by our company in order to identify its contents. Wider use of such labels in some of the higher-end clothing, footwear brands.
(4) clothing anti-counterfeiting tag
Clothing anti-counterfeiting tag, is directly related to anti-counterfeiting technology and information to do the tag, eliminating the need for labeling process. In the production process the ordinary tag will increase the cost, while eliminating the need for labels and labeling labor costs.